LUXURY PLACE – قصر الفخامة
SOFTWARE: Illustrator, PhotoShop,
01. Introduction
In the heart of the world of luxury fashion, “Qasr Al Fakhama ” is born to be a symbol of elegance and distinction.
02. To develop a brand
Logo: The logo, featuring the initials “LP” in dark green and gold, is a symbol of luxury and sophistication. These colors reflect elegance and give the brand a strong presence in every design. The dark green represents timeless style and prestige, while the gold adds a touch of opulence, reinforcing the brand’s commitment to high-end fashion and exclusivity. Together, they create a visual identity that embodies the essence of refined taste and grandeur.
Colors: Dark Green: Suggests depth, elegance, and tranquility.
Gold: Represents luxury and uniqueness.
White: Symbolizes purity and clarity.
Iwan font: The font used in the logo is the Iwan typeface, which is elegant and modern, reflecting the luxurious character of the brand. It is designed to be clear and legible across various visual elements.
And the day came when the risk to remain tight in a bud was more painful than the risk it took to blossom.– BILLI REUSS
03. Visual Identity
Shopping Bags: Feature the logo against a dark green background with golden details.
Internal Packaging: Reflects the brand’s attention to detail, using printed papers with luxurious patterns.
“Packaging”
“Key Elements”:
Luxurious boxes in the brand colors with golden details.
Elegant bags featuring the logo that are reusable
Core Collection:
Luxury Casual Wear: Coats, dresses, and everyday clothing made from high-quality fabrics.
Formal Wear: Elegant designs for evening events and special occasions, including long dresses and stylish women’s suits.
Accessories: Belts, bags, and hats featuring the brand logo.
04. Website
The website reflects the luxurious visual identity, featuring high-quality images of the products and detailed descriptions for each piece.
05. Marketing Strategy
“Digital Presence”
*Create an easy-to-use website that includes product displays, information about the brand, and articles related to fashion.
*Use social media platforms (Instagram, Facebook) to interact with customers and showcase products.
06. Promotion
*Online advertising campaigns.
*Collaborate with influencers in the fashion industry
“Expansion and Growth”
*Expanding to New Markets: Once the brand is successful, consider expanding into new markets or opening branches in other areas.
*Collaboration with Fashion Houses: Explore the possibility of collaborating with other designers or fashion houses to create limited-edition collections
