Esnaad – إسناد
SOFTWARE: PhotoShop, Illustrator
SERVICES: Design
WEBSITE: esnaad.com
01. Introduction:
“Isnaad” reflects a blend of calm and stable colors (such as green and blue), symbolizing sustainability and trust. The design features clear and elegant lines that convey professionalism and simplicity. Additionally, promotional materials such as keychains, caps, and office supplies enhance the brand identity, making it cohesive and connected in every detail.
02. Brand Development
(Logo):
The logo of “Isnad” features a sleek and modern design that innovatively uses Arabic calligraphy. The logo reflects professionalism and reliability. It includes a textual element displaying the company name in both Arabic and English in a harmonious manner.
(Color Palette)
Turquoise Green: Represents growth and sustainability, used as the primary background in most applications.
(Secondary Color)
Light Gray: Adds a soft and modern contrast in the designs.
(Accent Color)
Beige: Provides a touch of warmth and elegance.
(Typography)
Arabic Font:
A modern and bold typeface has been used for Arabic writing while maintaining an elegant classic character. The Arabic font adds a touch of authenticity with flexibility in design.
English Font:
The font used in English is a sleek and clear sans-serif typeface that enhances the modern and professional character.
And the day came when the risk to remain tight in a bud was more painful than the risk it took to blossom.– BILLI REUSS
03. Visual Identity
Green is the dominant color with touches of beige to provide an elegant contrast, expressing the brand’s identity through the use of green as the primary color along with touches of beige. The printing can be prominent for the logo or feature geometric Arabic patterns to add a touch of elegance.
04. Marketing Materials
Business Cards: A simple design featuring the logo with the primary colors.
Promotional Materials: Includes hats, keychains, and folders, all carrying the brand identity in terms of colors and logo.
Stationery: Used to promote the brand and contains the logo, with distinctive application of colors and fonts.
05. Website
The website and mobile applications are fully aligned with the brand identity in terms of colors, fonts, and consistent use of the logo. The design is simple and user-friendly .
