ANANAS
SOFTWARE: PhotoShop, Illustrator
SERVICES: Design
WEBSITE: jatax.com
01. Introduction:
“‘Ananas’ combines luxury and quality with a touch of fun and joy. The visual identity and packaging, along with marketing strategies, all work together to enhance the brand’s presence in the confectionery market.”
02. Logo
“The logo features an elegantly distinctive shape of a pineapple,
displaying the name ‘ANANAS’ in a clear and upscale font.”
03. Typography
The main font is a modern and easy-to-read sans-serif.
Colors:
Black: Represents elegance and distinction.
Yellow: Reflects brightness and joy.
Secondary Colors:
Using white to add contrast and purity
04. Visual Identity
“Packaging“
Design of candy boxes in the brand’s primary colors with the “Ananas” logo.
Using ribbons featuring the logo to decorate the packaging.
“Promotional Materials“
Business cards, brochures, and flyers that carry the visual identity
“Uniforms“
Shirts and caps in black with a golden logo, reflecting professionalism and allowing employees to represent the brand.
05. Digital Presence
“Digital Design“
Designing a website and mobile applications that carry the same visual identity, utilizing the colors and logo.
“Social Media“
Creating accounts on Instagram and Facebook, and posting engaging visual content (photos and videos) featuring new products and special offers.
