AiM
CATEGORY: Branding
SOFTWARE: Illustrator , PhotoShop
01. AIM
AiM is a combination of strength, professionalism, and modernity. All the elements included in the design contribute to building a strong and reliable brand. Through the use of appropriate colors, bold fonts, and simple designs, the company reflects a solid image that qualifies it for a strong position in the industrial market.
02. Brand Development Logo
The design consists of the word “AiM” written in bold next to a shield icon containing the letter “A”.
This design focuses on simplicity and professionalism with a touch of modernity.
The shield symbolizes protection and security.
Symbolism: The shield suggests strength and protection, and it is an important symbol in industries that require safety and protective equipment.
Meanwhile, the letter “A” reflects leadership and ambition.
Colors in the Logo: The blue used in the logo conveys trust and professionalism, while black symbolizes strength.
03. Colors
Sky Blue: The primary color used in the logo and on clothing. It conveys professionalism, innovation, and reliability.
Black: Used as a supporting color in the logo backgrounds and on clothing and hats. It suggests strength and stability.
Gray: Appears in some parts, such as the helmet and overalls, and serves as a calm background that allows the primary colors to stand out.
04. Typography
Font: The font used in the logo is bold and clear, indicating strength and stability. The typeface appears geometric and straight, reflecting seriousness and reliability.
05. Visual Identity
Promotional Clothing and Equipment:
Overalls: The overalls are black with the company logo on the chest, reinforcing both the identity of the worker and the company at the same time.
Caps: The black caps with the blue logo give a modern and professional appearance to the workers.
Shirts: The design of the shirts features a balanced distribution of colors, with the logo prominently displayed on the left side of the shirt, while the sleeves are in blue to enhance the visual identity
06. Marketing Materials
Wristbands: The promotional wristbands are designed in blue and black, featuring the company logo. They are an excellent way to enhance loyalty and promote the brand.
Notebooks: These come with a simple and modern design that includes the logo and the company’s official colors. They are useful marketing tools that can be distributed to clients or employees.
Billboard: The billboard displays the company logo and marketing content directed towards the construction sector, showcasing the company’s strength and professionalism in this field.
07. Website Design
The core services offered by the company are presented in distinct sections, accompanied by icons and illustrative images.
