EYELUSION
SERVICES: Design
WEBSITE: eyelusion.com
01. Introduction:
Optical illusion brand design is a creative art form that combines visual manipulation and innovation to deliver a memorable brand identity. This type of design relies on using techniques and visual abstractions that deceive the eye and create unexpected effects, capturing attention and sparking curiosity. The goal of this approach is to create a distinctive and powerful visual identity that stands out in a competitive market, making the brand the focus of attention. By playing with colors, shapes, and angles, the design becomes an effective tool for communicating with the audience in a unique way, conveying the brand’s message with depth and creativity
02. Logo
The logo features a visual element resembling a ring of curved, overlapping lines, creating an optical illusion effect. The font used for the name “eyelusion” blends elegance with modernity, with the use of orange drawing attention
03. Colors
The main color is a red-tinged orange, prominently featured in all marketing materials such as business cards, bags, and signage. Black and white play a complementary role providing a sense of contrast and elegance.
04. Business cards
Business cards:A simple design with harmonious colors, featuring the logo along with the employee’s information .
hat:A black hat with embroidered logo, giving a modern and elegant feel .
Marketing bags: It features a simple design with an orange frame for the glasses, reflecting the visual nature of the brand.
Banners:It appears in outdoor spaces, relying on white and orange colors and featuring a design of glasses as a continuous visual symbol.
Packaging:The image features a variety of product packaging designs using visual patterns inspired by the theme of optical illusion.
05. Technology
The logo is displayed on mobile phones and computers, reflecting that the brand embraces technology in marketing and interacting with the audience.
06. Core Collection
(Shopping Bags)
Design: The marketing bags feature a simple yet effective design, showcasing glasses drawn in clear lines in orange on a white background, with the logo at the bottom. This design reflects the brand’s focus on visual details and makes the bags themselves a part of the visual identity that the customer carries with them wherever they go.
The symbolism: The drawn eyeglasses directly symbolize the brand’s function, reinforcing its association with eye care or optical products.
(Caps)
The style: The hat is black with an embroidered logo in orange and white, creating a beautiful contrast. The hat reflects a modern and sporty character and could serve as a marketing or promotional item to enhance the brand’s identity at events or on social media platforms.
(Digital Platforms)
Unified identity: The same colors and patterns appear on electronic devices, reinforcing the brand’s consistency in the minds of customers and signaling its readiness for a digital shopping experience.
07. Vision and mission
Vision: To be “Eyelusion,” the leader in offering modern optical products that combine beauty and functionality, innovatively meeting customer needs
Mission: To provide products characterized by unique designs and high quality, focusing on exceptional customer experiences in the field of optical care, thereby enhancing a healthy and stylish lifestyle.
08. Products and Services
Glasses: The brand offers a diverse range of glasses characterized by modern and innovative designs, featuring attractive frame colors such as orange and black. The glasses aim to provide comfort and protection for the eyes.
Accessories: The brand also includes accessories for glasses, such as storage cases and special cloths for cleaning the lenses, ensuring a complete user experience.
Customization Services: “Eyelusion” offers options for customizing glasses, such as choosing colors and designs, allowing customers to express their personal style.
09. Target Market
Demographic Segment: “Eyelusion” targets young people and adults who are interested in style and comfort, as well as professionals who need comfortable and modern glasses in their daily lives.
