FIRST CRACK
SOFTWARE: PhotoShop, Illustrator
SERVICES: Design
WEBSITE: First_Crack.com
01. First Crack Coffee Roasters
02. Brand Development
Logo:
The logo features a symbol of a coffee bean with a cup, highlighting the concept of coffee roasting and the distinctive name of the café.
Color Palette:
The primary colors in the identity are earthy shades of brown and gold, with touches of white and black.
Brown: Associated with coffee, warmth, and comfort.
Gold: Represents luxury and elegance.
White and Black: Neutral colors that enhance the clarity of the brand and add a modern appearance.
These colors complement the coffee environment and enhance the emotional connection to the product.
Typography:
The font used in the logo conveys a sense of luxury and classic elegance. It can be utilized for the logo and main headings, as it adds a sophisticated and traditional appearance with a modern touch .
03. Visual Identity
The image showcases various designs for coffee packaging that utilize golden colors and unique coffee bean patterns, giving an impression of a premium and distinctive product. There are also cardboard boxes and coffee cups featuring the same unified design, which reinforces the visual identity of the brand
04. Marketing Materials
Business Cards: They can be designed with gold edges to create a sense of elegance. Miniature illustrations of coffee beans or roasting stages can be added.
Cups and Strings: The focus is on simplicity with subtle details, such as printing a small logo and adding handwritten lines on the cups that express the idea of carefully selected handcrafted coffee.
Advertising Signage: Use natural images with soft lighting effects, highlighting the logo and name in a clear, large font.
04. Interior Design
Interior Decor: Use primary colors in the decor along with stone and wooden walls to enhance the feeling of warmth and comfort.
Warm lighting with modern designs, complemented by indoor plants to add a touch of nature.
Incorporate visual details such as wall murals illustrating the stages of coffee preparation, which enhances the customer’s connection to the café.
05. Website
Design a simple and attractive website that reflects the café’s identity using the chosen colors and style. The website can include an online store to sell coffee products, featuring a feature that allows customers to customize their orders.
Create a blog on the site containing articles about coffee, preparation methods, and news about the café.
06. Social Media
process. This enhances the brand’s presence on social media and increases engagement.
Utilize the same visual identities in digital ads, such as Google Ads or Facebook Ads, to attract customers.
