kanafani – كنافاني
01. Introduction:
“In a world where flavors intertwine and experiences vary, it’s the authentic taste that captivates the senses and takes us back to our fondest memories. Kanafani is not just a food spot; it’s a journey into the world of Eastern sweets, blending the richness of tradition with touches of creativity. From the golden threads of kunafa woven with love to the modern flavors presented with elegance, we promise you an unforgettable experience. Every bite tells a story of warmth and nostalgia, infused with innovation. Welcome to Laknafana… where taste meets history.”
To develop a brand:
“The name itself is strong and appealing because it adds a touch of the East with an artistic flair.”
“Various shades of green provide a sense of freshness and connection to nature, with the use of black and gold adding a touch of elegance.”
02. Visual Identity
Colors:
“A combination of warm colors like gold and orange (to represent toasted sweets and melted cheese), with touches of dark green or red (to add elegance and quality)”
Typography
“Use a sleek and modern font that hints at traditional Arabic calligraphy, combining authenticity with modernity.”
Visual Identity
“A simple design that reflects its traditional appearance, possibly incorporating modern elements such as the use of contemporary fonts. The logo could include interwoven golden shapes, with the name in a clean and modern font.”
“Characterized by simple designs that feature traditional ornaments with harmonious colors, highlighting the brand on food products.”
“The authentic flavor with a modern touch: a design for an app or website that reflects the brand identity and provides a unique experience for users.”
And the day came when the risk to remain tight in a bud was more painful than the risk it took to blossom.– BILLI REUSS
03. Core Collection:
Interior Design: Inspired by modern Eastern style, with decorative details such as carvings and soft lighting. The spaces should be open with comfortable seating for families and friends.
Music: Soft Eastern music that enhances the authentic atmosphere and provides comfort for visitors.
Product Display: There can be an open kitchen where the kanafeh is prepared in front of customers to highlight the quality and attention to detail.
Modern Decor: With traditional Eastern touches such as lanterns and Arabic motifs on the walls, the space should be comfortable and inviting for customers to sit for an extended period.
Design consistent posts in gold and orange, using high-quality images of dishes and products.
Highlight traditional recipes and dishes with stories linked to healthy ingredients.
Customer Cards and Offers: Membership or discount cards with an elegant design that reflects the brand identity. Weekly or monthly offers related to traditional or seasonal foods.
Store Decor: Use natural wood and green plants in the interior design. Decor that reflects traditional vibes with warm lighting.
“Website”
A simple and user-friendly website with online ordering and delivery options.
Menu Cards: The menu design should be distinctive and reflect “Kanfana’s” brand identity. Use attractive images of the dishes with detailed descriptions of the ingredients, categorized by traditional and new dishes. Include a special section for seasonal recommendations or dishes with a history or story.
Food Trucks: Design the food trucks as an extension of the brand, using the logo and core colors. Incorporate traditional touches in the truck design, with writings or illustrations reflecting the local culture. Offer special deals for the areas where the trucks are located, highlighting traditional dishes on the menu.
Public Relations: Establish partnerships with local ingredient producers, promoting the business as a supporter of the local community. Host food events or heritage festivals to raise brand awareness and attract new customers. Engage with local media to promote “Kanfana’s” success stories and the history of the dishes offered.
Content Marketing: Launch a blog or content page featuring cooking tips, heritage food stories, and ideas for new dishes inspired by “Kanfana’s” traditions. Produce short videos showcasing how to prepare the restaurant’s signature dishes, along with tips for healthy eating. Share information about the ingredients and how to source the best quality.
Promotional Merchandise: Offer small gifts featuring the “Kanfana” logo, such as mugs, aprons, or reusable fabric bags. Produce promotional materials related to the kitchen, such as recipe notebooks featuring dishes from the Kanfana menu.
Customer Experience: Provide a unique welcoming experience, with training for staff to deliver excellent and warm service. Add a rewards program for regular customers, allowing them to earn discounts or free dishes. Create a small corner for children within the restaurant, featuring a dedicated kids’ menu to enhance family dining.
Signature Dishes: Develop unique dishes for “Kanfana” that are distinctive to the establishment and unavailable elsewhere. The signature dishes should be linked to a specific story or tradition, enhancing customers’ connection to them.
